FLOSS & CO.—STORY
Window Graphics, 2017-2020
Overview:
Boutique dentistry has become an interesting industry in Chicago. Many offices embrace a desire for creativity to stand out in what seems to be a competitive market. One dentist, in particular, seemed to exceed the rest. I had the pleasure of meeting Dr. Izzy Neam of Floss & Co. a few years ago, without realizing it was the start of a long term creative partnership. He is a forward thinker even outside of the mouth! A few months after completing their Comic inspired window designs Dr. Izzy contacted me with one of the most interesting though challenging request yet: create a love story, over 24(+/-) months, using his 8 store-front windows.
The idea came to him as a way to make something meaningful for his fiancé to present to her the day of their wedding in 2020. We met a few times regarding how this unique concept can become a reality. As he emphasized on his previous project, though he is a dentist's office, these window designs are simply to bring beauty to his community, more than they are informative advertising. He loved the idea incorporating my personal doodle design aesthetic with the concept of a flipbook style stop motion animation. The 'love story' aspect unfolded over time as the artwork was created.
Not only have I been the active creative on this project, but I also would switch roles as the printing specialist, completing pre-flight and actively printing the artwork on vinyl during my year spent working for FASTSIGNS. As of Winter 2019, all digital assets are complete on this exciting adventure! The physical deliverable will not be completed until the month before his 2020 numerals, but I am proud to present below the early months and process work as the project install is being completed.
Acting Roles:
- Creative Project Manager
- Art Director
- Graphic Designer
- Print Specialist