JUST JORIE CREATIVE

Overview:

Boutique dentistry has become an interesting industry in Chicago. Many offices embrace a desire for creativity to stand out in what seems to be a competitive market. One dentist, in particular, seemed to exceed the rest. I had the pleasure of meeting Dr. Izzy Neam of Floss & Co. a few years ago, without realizing it was the start of a long term creative partnership.  He is a forward thinker even outside of the mouth! The designs below come from his first request of window designs to decorate his large front real estate that faces a heavy traffic road, as he had identified the ability to use this as an attention-grabbing marketing tool. He wanted to, of course, speak to his companies focus, but also use this as a place to display artwork and bring beauty to the growing, family-oriented area.

"Comic Book" was my clear verbal directions, so along with my fine arts educations, I went right to Roy Lichtenstein for inspiration. The challenge of very lightly touching the surface of dentistry without going cliche was a fun task. Taking experience from my day job at the time, as a personal assistant, I also stepped up to coordinate vendor project management on this and all other design projects from there on out. I contacted print facilities as Floss & Co.'s client representative and organized everything with them from quoting to final install.

Below is the outcome of my first collaboration with this creative doctor.